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"PowerPilates 2", a new fitness video starring actress and health guru, Stefanie Powers and the moms and dads of the most famous celebrities, has brought aboard the California Dried Plum Board as Title Sponsor. Silver Foxes and Dried Plum Board's similar mission is to provide older Americans with the ingredients to achieve and maintain the highest quality of life. In the process, Silver Foxes seeks to turn around some of the negative stereotypes about aging and the resulting self-perceptions that adversely affect health and well being.
"Stefanie Powers-POWERPILATES 2" is an intermediate level floor-movement program which produces leaner, stronger and more efficient muscles by emphasizing proper alignment, muscle balance, flexibility, control and proper breathing. "PowerPilates 2", which is the second in the successful Silver Foxes series, is now available for $19.95, or $15.95 with any purchase of California Dried Plums.
(www.silverfoxes.com).
"Whether they're playing sports or just walking up the stairs, people always comment on what an amazing difference they start to notice after the first few workouts", stated Stefanie Powers. "What makes this system truly special is how it builds strength from the inside out."
Featured in the video along with Ms. Powers are celebrity moms and dads, Christine Johnson (Magic), Sal Pacino (Al), Nikki Robbins (Tony), Patsy Swayze (Patrick), Jenny Crawford (Cindy) and Tony Tarantino (Quentin). This group was chosen as perfect examples of the Silver Foxes approach, representing a broad cross section of ages, backgrounds and abilities.
"Silver Foxes is a pro-active way to achieve the promise that getting older can mean getting better, and that's exactly why we have partnered with such a wonderful brand as the California Dried Plum Board", according to David Krieff, creator of Silver Foxes. "Research and education and good eating habits continue to show us the many ways how Americans 60 and over can live to the fullest with improved health, vitality, quality and balance without radically altering their lifestyles. Scientific studies validate those indicators of longevity and wellness far above any other factor. Even for people in their 80's, movement programs mixed with good eating habits can have profound and immediate results."
Krieff first developed the Silver Foxes in 1991 and sold more than two million home video products. It was one of the first times that national media outlets like "Oprah", "People Magazine", "The Tonight Show", and "Good Morning America" collectively embraced the concept of older Americans as vital, active and dynamic. Krieff believes the breakthroughs in scientific research and "the graying" of America's 60+ generation has made Silver Foxes even more essential and relevant today. "Stefanie Powers-POWERPILATES 2" will be the first of several new products and services under the Silver Foxes brand to debut over the next few months. Examples include a new PowerPilates book, travel packages, computer software, treadmill and print direct response media campaign.
"It is an indescribable feeling to get thousands of letters from people who have thanked Silver Foxes for improving and even saving lives", concluded Krieff. "People seem to relate well to the celebrity parents as extensions of themselves and their own families. This human connection makes the science of eating right and exercising more understandable and opens the window to positive transformation. We are pleased that the California Dried Plum Board has joined us with this wonderful transformation."
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