David M. Krieff President and Founder

Biography
David Krieff is recognized for marketing and branding unique individuals and products, for attracting sponsorship and for developing excellent music, fashion, fitness and sports entertainment programming for the past 20 years. His Los Angeles-based entertainment company, Destiny Productions, has successfully marketed and produced all forms of branded media, combining top personalities with a broad range of products and promotions.

His projects include television specials, film, interactive media, home video, infomercials and live events, as well as creating original products and financing ventures. This work has taken the form of independent projects as well as cooperative ventures with media including FOX, MTV, Showtime, ABC, CBS, NBC, ESPN, Disney, Paramount, Guthy-Renker, Rodale Media & Publishing, Universal, and Warner Brothers.

Previously, Krieff was president of a Miami and Los Angeles-based public relations, marketing and production firm and cut his professional teeth with clients such as NBC’s “Miami Vice,”(co-produced 4th and 5th season), The Bee Gees, Burger King and The City of Miami for tourism/entertainment events. There he worked with major talent on high profile productions, commercial endorsements, direct response campaigns and sponsorship alliances.

Known for his original ideas and creative fusion of talent, sponsors and entertainment, Krieff has a reputation for achieving the impossible. His innovative techniques and focus on branded media have resulted in a long string of accomplishments. Among his branded creations Krieff made the sport of Ice Skating exciting again by producing "The Battle Of The Sexes on Ice I, II and III,” a top-rated network television franchise, with partner ice skating icon Scott Hamilton, in association with FOX TV, CBS and The MGM Grand Hotel, Las Vegas. As Executive Producer for the ratings winning program, “Breaking The Ice: Women of 94’ Revisited,” Krieff achieved the first face-to-face interview with Nancy Kerrigan and Tonya Harding, occurring on the eve of the 98’ Olympics. This special’s sequel “On Thin Ice,” premiered on FOX as a top entry for the February 2002 sweeps week. These specials generated the highest ratings for their primetime TV slot. Krieff also created and Executive Produced “Battle of the Sexes: Jimmy Connors V. Martina Navratilova” at Caesars Palace, Las Vegas, re-igniting the stalled world of tennis in the 90’s with Co-Producer Jimmy Connors. This event aired live in over fifty countries and on Pay-Per-View television in association with BMG and attracted the largest tennis gate (20,000) in Las Vegas history. In each of Krieff’s numerous television specials and live events he has attached all investors, media, sponsors, distribution, merchandising and talent. A “Battle of the Sexes: Golf Series” is planned to include Tiger Woods, Michele Wie, Annika Sorrenstam and other hot male and female golfers battling for a winner-takes-all purse of $1,000,000 at Pebble Beach.

Krieff has worked with top entertainment and sports talent including Katarina Witt, Scott Hamilton, Nancy Kerrigan, John Travolta, Cheryl Tiegs, Howard Stern, Al Pacino, Bruce Springsteen, Kathy Lee Gifford, Tara Lapinski, Gene Hackman, Cheech Marin, Michael Jackson, Sylvester Stallone, Donald Trump, John Paul DeJuria (of Paul Mitchell,) Rodney Dangerfield, Cindy Crawford, Janet Jackson, Paul McCartney, Lee Majors, Stefanie Powers, Richard Simmons, Chi Chi Rodriguez, Dan Marino, Don Shula, Elton John, Nirvana, Tony Danza, Kathy Bates, Kareem Abdul-Jabbar, James Brown, Cuba Gooding Jr., Jenny McCarthy, Van Halen, Ice T, Billy Joel, Pamela Anderson, Courtney Love, The Bee Gees, Don Johnson, Jimmy Connors and Madonna.

Called “the Maestro of Marketing” by the media, Krieff is creator of the of the immensely successful “Silver Foxes” brand, featuring the parents of superstars Sylvester Stallone, Cindy Crawford, Magic Johnson, Tony Robbins, Shaquille O’Neal, Al Pacino, Dustin Hoffman, Robin Williams, Farrah Fawcett, Patrick Swayze and Quentin Tarrantino, along with exercise guru Richard Simmons and star Stephanie Powers. Krieff brought the Silver Foxes into an unprecedented endorsement/media/real estate deal to create the home fitness video, “Richard Simmons and The Silver Foxes” (Warner Bros.). The promotion was tailor-made for a Florida retirement condo development, which sold over a half billion dollars worth of real estate. The Silver Foxes fitness video hit #1, sold millions of copies and remained near the top of Billboard’s charts for over 355 weeks, becoming the first successful sponsor-driven exercise video. Kreiff and his team attracted valuable media for the project including “Oprah,” “Live With Regis,” “The Today Show,” People Magazine, “Larry King Live” and “The Tonight Show” all touting videos and gear. The Silver Foxes enjoy a Web-based membership club, juice line, vitamin line, travel club, matchmaking club, a book with Stephanie Powers and new fitness video titles including “Stefanie Powers Silver Foxes Power Pilates I and II” (Sony). A star-driven television series and infomercial campaign are in the works. The comprehensive Silver Foxes program has contributed to the reshaping of this country’s view of the 50-plus adults as a vital community of people with specific needs and untapped potential, just one of the markets Krieff has influenced greatly over the years.

Krieff has also produced episodes of MTV’s “House of Style,” Showtime’s “Making of Get Shorty,” “Janet Jackson’s New Year’s Eve Live Special.” He was Executive Producer of the highly acclaimed HBO movie “Ice Angel.” Krieff aligned Fender Guitars and Titan Motorcycles to create his own design Limited Edition “Strato-O-Cruiser Motorcycle/Guitar” and his jewelry line, Jean Jewels, is the “in” fashion among Hollywood celebs.
Krieff has alliances with major talent agencies, including IMG, ICM and CAA, and is represented by The William Morris Agency. He enjoys relationships with top corporations and advertising agencies, including a first-look deal with Omnicom/OMD USA, the largest advertising agency/media buying company in the world. He consistently teams musical artists, real estate and resort properties, corporate moguls, producers, directors, television show runners, record labels, distributors, investors and corporate sponsors with film, television, video and live events to create direct response programs and original branded entertainment. Krieff’s contacts with top producers, directors and show runners, include current deals with Mark Burnett (“Survivor”, “The Apprentice”), Phil Gurin (“Miss Universe”, “Weakest Link”), Stuart Krasnow (NBC’s “Fear Factor”), Brian Grazer, Tony Scott and other major “A” players in the entertainment industry. Krieff’s unique specialty incorporates tapping into the latest trends, both national and international, then applying the most advantageous media and brilliant marketing to create promotions that achieve high visibility and financial success for all involved.

Krieff is currently developing programming in conjunction with the tourism authorities of Hawaii and Mexico, including live star-studded concerts and television programs designed to promote the cities of Acapulco and Cancun. He is in development of a dynamic new concept involving this decade’s hottest healing and stress-relief technique, hypnotherapy, teamed with the country’s largest hypnotherapy college. His highly anticipated new fitness brand, “Malibu Pilates,” featuring his wife, fitness guru Carroll Krieff, and incorporating an original pilates product Krieff designed, will soon launch via long-form infomercials in conjunction with direct response mega-company Guthy-Renker, teamed with leading pilates expert Mari Windsor, whose DVDs and books have already sold over 20 million copies.

As Executive Producer, Krieff is developing several exciting projects including: “Love Boat: The Movie!,” a spoof based on the long-running ABC television show, in association with Aaron Spelling and Paramount; a Pay-Per-View Original Series created by Krieff and Howard Stern; “Space Jump,” a daring event and documenatary that will take space flight to the next dimension; “StarQuest,” a Starsearch-style infomercial DR campaign in association Guthy-Renker and Columbia-Sony Records; “T.R.A.P.,” a reality television series in association with Los Angeles County Sheriffs Dept, and Chief Leroy Baca; “Pursued” a corporate sponsored drama, in association with Gale Anne Hurd (“T3,” “The Hulk”), John Milius (“Rome”) and John Leekley (“Wolf Lake”) for HBO; merchandising and productions in conjunction with Disney’s Wide World of Sports; a feature film in combo with an infomercial campaign with producer Mark Harris whose three TV series and 38 films include Academy Award winner “Gods & Monsters” and this season’s hottest hit “Crash” ($100 million grosses off a $7 million budget); “Back-2-Life”, a health-related fitness video and infomercial; and “FitKids” Exercise Video/DVD DR campaign with Today Show exercise guru, Kathy Kaeler, targeted toward the obesity in children concerns, to name but a few of Krieff’s upcoming projects.

A marathon runner, horseman, avid golfer, Harley-Davidson owner and tennis player, Krieff, 43, graduated from the University of Florida, cum laude with a double degree in Advertising and Psychology. He, his wife and three sons live on the beach in Malibu, California.